From MICT: One day, Thailand will have discipline like Japanese people

Earlier: From MICT: Thai students learn about democracy
Earlier: From MICT: Why do we have to love Thai culture?
Earlier: From 2011: MICT booklet explaining Thai internet laws


Title: The story of “Sticker”


Mum: Sticker, why do you draw a picture of people queuing up?


Top: I’ve just wanted to draw it.

Below: The teacher gave me homework to draw whatever makes us impressed.


Top: Sticker’s impressed…

Middle: …when I saw Japanese people affected by tsunami queuing up to receive aid in March 54 [2011]

Bottom: I saw it years ago, but still can’t forget it.


1st: Umm… that picture, I remember it.

2nd: People in that country have discipline. It’s good.

3rd: Yes, Japanese people have a strong discipline which should be praised.

4th: This comes from their hearts which been taught for a long time.


1st: Sticker, do you want to know why Japanese people have to queue up like this?

2nd: Why, mum? I really want to know. Maybe we can learn from it.

3rd: I read an article written by one professor yesterday. I cut and kept it because I really like this article. Where is it?…


1st: Here it is!

2nd: It shows that there are a lot of people praising Japanese people for queuing. So, it inspires the professor to write about it. Then, what does he say, mum?

A man: The article is written by Prof. Hara Shintaro and his view towards why Japanese people are queuing up and do not cut in line.


Mum: In his view, there are four reasons. I read and really like it because when I read it, I can see the picture.

I’ll summarize as follows…

It’s the culture of Japanese society.

Japanese people have been taught since they were kids that they can’t cut into the line.

This is not related to being good or bad, but it’s a thing that you can’t do!!

No adult cuts into the line.

This makes kids see that they can’t do it.

A man: I’ve never seen people cutting into the line since I was born.


Top: Sticker: So… if Thai society wants to have discipline like this, it must have no one using their powers to cut into line. So, the children don’t see it. Isn’t it right, mum?

Mum: I think so… it has to start from the adults!

Bottom: What’s about number two, what did he say?


He said people who cut into the line will be seen as a valueless person, selfish, don’t think about others, and don’t respect people as well as their time.

When someone doesn’t respect others’ time, he will be seen as valueless.


Top: Sticker: I want people in our country thinking like this both in general issues and on the road.

Mum: That’s right… Dad will stop complaining while he’s driving.

Bottom: For number three, he talked about equality. I really like his views…


Whoever is standing in front of the line, we will think that he has more rights than us.

Even we have more power, more money, higher education or higher position, in the line, a person who has more rights is the one who goes faster. Who he is may not be important.


Top: In his conclusion, he made the very interesting point that…

Japanese society believes that queuing is the best for everyone.

[middle] If there is no queuing, a person will be get the most benefit if he doesn’t feel shame to cut into the line.

On the man’s shirt: No shame

[bottom]: If we don’t want our society to be like a society where people don’t feel shame and take advantage, everyone must queue up even though the line will be long for many kilometres.

Bottom: I really like his explanation….


Discipline society




Top: This article makes me want to draw this picture.

Bottom: Mum: Do you know Sticker?

Sticker: What is it, mum?


2nd: I want to tell you something which your grandma told me.

3rd: Although it may not been seen in my generation…

I want you do follow it.

4th: What is it, mum?


Top: I want you to believe that one day, Thailand will have discipline like Japanese people.

Bottom: I want you to believe that everyone is equal. One day, Thailand won’t have a person using his power to cut into the line.


Top: We cannot force others to behave this way because this sort of habit has to be learned since childhood. But I want to teach you to not be selfish after you have grown up. It’s very simple. We do it on our own and hope that, in society, there will be someone thinking like us more and more… then we’ll have the discipline like Japanese people. I want you to believe that it’ll come true…

Bottom: I believe you, mum.


1st: Come… here… Can you give me a hug, my little artist?

4th: I believe you that it will come true someday…


Sticker: I love you, mum.

Mum: I also love you, Sticker.

Professor Hara Shintaro is a professor teaching Malay language at the faculty of Humanities and Social Sciences, Prince Songkla University, Pattani campus (Thank you for his article “Why do Japanese people queue up (not cut into the line)”)

End of the Story of “Sticker” Episode 9, Things that needed to be learned since childhood.”

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