Conor points out this example of publicity gone wrong: how the Tourism Authority of Thailand's hiring of Anna Kournikova is reported in the local and foreign press.
TAT serves up Kournikova - August 15, 2003
Glamorous Russian tennis star Anna Kournikova has been hired by the Tourism Authority of Thailand (TAT) to appear in a promotional video promoting the Kingdom, and will collect a tidy Bt10 million in the process. The TAT's deputy governor, Santichai Eauchongprasit, said yesterday that Kournikova would be the first foreigner hired by the agency to feature in a tourism promotion campaign.
Ananova (Associated Press):