From the Daily Stat at HBR: Inexpensive messages urging Kenyan minibus passengers to heckle and criticize their drivers for being reckless caused a 60% reduction in insurance claims involving injury or death, say James Habyarimana and William Jack of Georgetown University. Stickers carrying messages such as “Don’t just sit there as he drives dangerously! Stand up. Speak up. Now!” and showing graphic illustrations of severed feet and legs were placed inside the buses. Drivers were given incentives to leave the stickers in place.
- 5 Years Ago: Red Shirt pursuers at the mercy of new government
- Remembering the Thaksin Years: Cleaning Things Up
- Conflict with the Lanna Kingdom
- Security start-up backed by Thaksin seeks $1bn valuation
- New form of American warmaking
- Viagra for Thai Airways
- Who is the catfish?
- No fraud!
- Weekly News Magazines, June 3-10, 2016
- Fake monks harass New York City tourists