Thai-related Doritos “Crash the Super Bowl” Entry

From a press release we received: I am writing to you about a commercial our team submitted for the annual Crash the Super Bowl contest that Doritos puts together every year. I was born in Thailand and moved to the United States at a young age. Despite growing up here in Los Angeles for most of my life, I have never forgotten where I came from and proudly hold close to my heart the strong family values that I was raised on. I am proud of my family roots and regularly visit Thailand, which I still consider my second home. So I am writing to you to share with you some very exciting news:

Amongst 5000 entries that were submitted globally. my commercial is one of the 10 finalists for the Crash the Super Bowl contest! They not only announced that we were one of the finalists but they also showed only our commercial in its entirety out of the 10 finalists.

So now that the judges have spoken and chosen the 10. It’s up to the viewers to decide which commercial airs on the SuperBowl and wins the million dollars! Therefore, it becomes a popularity contest, so I am reaching out to see if you would be interested in interviewing me and help us spread the word and garner support within the Thai community. It would be great to rally the Thai community to get behind the project since I am the only Thai representing their respective projects.

Enclosed is my local Santa Monica News Press article which my colleagues and I were interviewed about the process and our accomplishment of our making this commercial.

Thanks so much for your time and consideration! You can see more update, content and information about the other creative producers at the website provided below. In addition, I have attached a press release for your convenience. I look forward to hearing from you to help air my commercial during the Super Bowl!

Aphichit Richard Jindapornsuk

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