Singha Selling Rice with Beer

From Manager, March 23, 2011
Left: After introduction of the new good rice, what do you plan marketing?
Left Middle: The old formula that is widely used in the showbiz?
Right middle: What is the old formula?
Right: Selling rice altogether with beer.
[Singha Corporation, the largest beer seller of the country, has launched its new investment in the rice market. The newly introduced product is the “Pun Dee” or good quality rice pack. The cartoon jokes that the marketing for the rice will involve selling the rice and beer together.]

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