Guru magazine

Guru magazine - July 29, 2005

How does the Bangkok Post get younger readers interested in its bland and bowdlerized articles? Produce a magazine aping trendy Western culture (left). We find the cover hilarious...

GURU'S TAKE ON CITY LIFE - New weekly magazine for the smart set - Bangkok Post, July 29, 2005
Guru is a weekly lifestyle and entertainment magazine with a humorous, authoritative style that packs an edgy punch. With a hip, witty and at times irreverent tone, the magazine delivers the latest and freshest lifestyle news to readers...


Interestingly enough, The Nation also recently ruminated on the phenomenon of "young people more interested in listening to mp3 players than reading newspapers:"

STOPPAGE TIME: Death or a new beginning for newspapers? - The Nation, July 27, 2005
...Our problem is with them, the urban 20-something to early-30s. This is a difficult lot. The majority of them don’t even buy newspapers anymore, let alone subscribe. Those who still keenly follow news do so through other channels. When was the last time you saw a young person buy a newspaper or be immersed in a daily on the Skytrain? This generation is more likely seen plugged into ultra-small MP3 players, or carrying a magazine, or studying their mobile phones like a newfound sweetheart.
...We need to unlock their essence, which remains largely inaccessible. Do they really like shorter stories? Are they damned bored with politics? What’s more important to them - or what should make front-page headlines, in other words? Burma withdrawing its Asean meeting chairmanship or health and beauty concerns? Do they expect newspapers to change the world, or do they consider the press a boring, holier-than-thou hypocrite trying to be smarter than everyone else? Do they want newspapers to be just an informative friend who’s not so aloof and intelligent, but fun to be with?...
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