Helping the rice farmers

From Thairath, November 26, 2019
Title: True love… not lie
On the rice bag in the middle: Thai rice to the world market. Oo the bag at left: Hug-Phayao
Man with glasses: Buy at 18,000 baht per ton
On the rice bag on the left: Royal Umbrella rice brand
On the rice bags on the right: [left] Jasmin rice [right] 100% with moisture of 15%
On the backdrop behind: Amphur Dokkamtai, Phayao province
Phi nooring: Farmers will have a better life.
Mouse: Phayao model

[Refers to the cooperation among C.P. Company, the owner of the rice brand “Royal Umbrella,” the Ministry of Agriculture and Cooperatives, and farmers in Amphur Dokkamtai in Phayao province to promote the Thai Jasmin rice brand “love Phayao” (literally “Hug Phayao”) to the world market.
Deputy Agriculture Minister Thammanat Prompow (man holding the bag at right) vows to promote the successful Phayao model in order to improve the agricultural sector and farmer’s livelihoods.
The word “hug” is the northern dialect means “love.”
We need some help here. So who is the man with glasses? Is this supporting the government program?]

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One Response to Helping the rice farmers

  1. Anonymous says:

    The man on the far left holding the bag of Royal Umbrella rice looks like Thiti Lujintanon, the COO of C.P. Intertrade Co.,Ltd. The dude with glasses may be (and I’m less certain about this) Withaya Sriareerug, Senior Vice President of C.P. Intertrade Co.,Ltd. To me, and apparently to the comic, the government’s policy called “Phayao Model” is a good one that mainly relies on industry programs like the Good Agricultural Practices Plus Project initiated by C.P. Intertrade Co.

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