Sukhumvit 101 is quite a long soi ...... and a quite congested one as well ......
Maybe locals will find it. But for tourists it will be a no go probably unless they heard of it. The current location was perfect. But alas we will get another skyscraper and or shopping mall. Instead of an enlargement of Lumphine Park as was the original plan.
It is really amazing. In the field of TV commercials Thai companies are known as the most creative and inventive ones and delivering good quality.
Yet when it comes to city planning all of the creativeness and inventiveness seems to disappear.