Local food and confectionaries
1. Khanom Mohkaeng of Mae Saman - learning to cook by herself for nearly 40 years - with the right mixture of palm sugar and Yoke alognwith top quality fresh coconut to ensure high quality coconut milk - stale coconut will ruin the quality of cocnut milk whcih is the critical ingredient for Khanom Mohkaeng - right perid for baking Khanom Mohkaeng is also critical. You can find Khanom Mohkaeng of Mae Saman at Khao Yoy district of Phetburi or in Crown Property Market alogn Phetburi river in downtown Phetburi.
2. Khao Chae Thong Sawoei by Mae Lek
Originally, Khao Chae is Raman food but it gained the favor by King Mongkut during his royal visit to Khao Wang (Phranakhon Khiri) ... and King Mongkut told those workers in royal Kitchen in Phetburi to learn how to cook Khao Chae for him ...
For the case of Khao Chae Thong Sawoei by Mae Lek, the orginal ingredients still be used despite of the high cost of productions since it will ensure the real Royal quality of Khao Chae that fit into Royal Meal ... after all, Khao Chae Thong Sawoei by Mae Lek has been approved to be served to Royal Family durign the Royal Visit to Phetburi in 1998. ... Now, you can taste Chae Thong Sawoei by Mae Lek at Talad Thayang in Tha Yang District of Phetburi and Golden Place Market in Hua Hin near Klai Kangwon palace.
Salty Pla Insee and Fried Durian by Khun SOm
Salty Pla Insee has been catched from the sea andrbign back to the shore to be processed on the sandy shore of Rayong instread of fermented in the brine whiel still in the fishermen's ships ... so the the testure of the Salty Pla Insee is just right ... similar thign cansaid to salty squid.
For the case of fried Durian, ONLY Mon Thong During is the acceptable choice ... for the case of color improvement, Khun Som used Tumaric roots to get the right yellowish color ...
For the case of Durian Dodol, it is the durian which is not Mon Thong - no additional sugar and no additional starch for the best quality of Durian Dodoll ...
For the case of Sala Loykaew , SUmalee Sala is the choiced Sala ... wash Sala with brine to reduce the acidic taste first before putting into the dilute syrup ... Salty Pla Insee and Fried Durian by Khun SOm alogn with Sala Loykaew, they can be found in Ban Phe Market of Rayong
Local Halal food, drinks and confections during the fasting period at Jabangtikor village in Patani Town
Phuket PoChaNa near Wat Naga in Phuket - the right place to get th local taste of Phuket
Pork Chop + with green bean and grayy from Chairoj restaurant
Chairoj restaurant near Phayathai Intersection - the place to taste a good old Cookshop (Hainanese made Wester style food) - which is very hard to find nowaday even though it was a top hit menu in early 20th century - Pork Chop + with green bean and grayy and roasted pork rip
Last edited by Wisarut; 16-08-11 at 01:45 AM.
Foreign Food and Drinks that set up the market in Thailand
After the article Top 10 Thai street Food has been locked, I have to come up with Foreign Food and Drinks that set up the market in Thailand.
Now, Yakult has been raised form 5 Baht to 7 Baht per bottle ... it is abotu time to go back into history.
Yakult has been marketed in Thailand since 1969 by the Khun Praphan Hetrakul (the children of Saeng Hetrakul - the founder of Dailynews) ... even today, Yakult factory is not very far away from Dailynews on Vibhavadee Highway.
Yakult is the first one that introduce the ready to drink Yokurt ... it has been done through direct sell by Sao Yakult .. (Yakult Ladies) which lay the foundation for Yakult in Thailand ...
Even though the competitors have introduce ready to drink Yokurt in various sizes, Yakult is still 80 cc since this small size has been a proven success since it never cause diarrhea at all ....
After the major price raising, it is about time to prove that Yakult still be able to withstand against the competitor
Instant Noodle in Thailand
Initially, the first brand of instant noodle is Sunwa by Thai Sunway Industrial Food in 24 June 1972 - by the purchase of license from Sunwa (Japan) .. Soon, Wan Thai Food Industry has offered Yam Yam and Thai Food Products offers Wai Wai to compete against Sunwa.
However, the real earthquake in Thai Instant Noodle industry is Mama by Sahaphat [Now Saha Group] of Heng Thiam [Thiam Chokewatthana - the Thai Consumer Product magnet] who has run the market research + data analysis in additon to the purchase of Knowhow from Taiwan suppliers ...
When Sahaphat is about to run the first ad on Mama Instant noodle, the news headline abotu the food poiusoning + diarhiah by instant noodle cuase quite a bad start but Heng Thiam and his men have solved the marketing problem by
1. Dropping Mama Semi-Instant Noodle and replacing with Mama Chicken Soup noodle
2. Pushing nthe advertising and market so hard that eventuall Mama has just become a generic name for Thai instant noodle.
3. Advertising by Females instead of males ... This has atracted so many customers - starting from housewives, maids algo nwith other males ... by "Mama is Delicious!"
These triple strategies work so well that Mama is the undispute No. 1 Thai instant noodle since 1975-76 while it has forced Yam Yam & Wai Wai to find the beter strategies to fight against the big gun like Sahaphat
1. Yamyam has to become a subsidiary of Ajinomoto (Thailand)
2. Thai Food Products has to export Wai Wai
DUring 1975-1976, the noodle stalls had to raise the price of noodle from 3-5 Baht per bowl into 8-10 Baht per bowl due to inflation by the First Oil Crisis in 1973-74 ... while instant noodle is still 4 Baht ... This has effectively increating the market values of the instant noodle from 61 million Baht in 19874 to 74 million Baht in 1975 and 122 million Baht in 1976!!! Instant noodle market values has reached 600 Million Baht in 1987 and it has become 8 BILLION Baht business in 2004!
However, Instant noodle business have been dominated by the Big 3 (Ma ma, Wai Wai, Yam Yam) for several decades ... so the competitors have come out but it seems to us that there is NO No.4 who is going to challenge the domination of the Big 3.
United Mill has come up with Maggi instant noodle in 1980 ... Initially, Maggi competed quite well by offering as the premium alternative to the Big 3 instant noodle giants but it failed to compete agaisnt the Big 3 since the taste is not appealing to Thai consumers.
Eventually, the competitors starting to diversify the products (miche marketing) by offering instant Kuay Jab, Instant grass noodle (Instant vermincilli) like Kungking or so as the way not to fight against the Big 3. However, the big 3 esp Mama of Sahaphat soon to offer instant Kuay Jab, Instant grass noodle (Instant vermincilli).. Therefore, it is a tough task for ANY new competitors who are going to fight against the giant like Sahaphat.
We'll see how Wai Wai and Yam Yam could fight against the Big Gun like mama of Saha group in shoulder to shoulder level.
38 Billion Baht carbonated drinks - Pepsi (Thailand) has purchased factory of San Miguel in Rayong to produce Pepsi and other drinks once the contract with Soemsuk expired while Thai Pure Drink also make a move ..
RJ Big Cola from Peru also making a move in rural area since it is cheaper without using caffeine
Mister Donuts has been in Thailand for 23 years to be No. 1 despite of the threat from the rivals
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