est Cola Knocks Pepsi off the shelves in Thailand

Pepsi suddenly scarce in Thailand after bottler breakup – Reuters, February 23, 2013
…The two companies had a non-compete clause that expired when their contract ended on November 1. Pepsi has similar non-compete clauses with bottlers in other markets such as China, but the decision backfired in Thailand.
The following day, est hit the market, costing about the same as Pepsi and sold in the same bottles, with a red, white and blue logo reminiscent of Pepsi’s. Pepsi declined to comment on whether it was pursuing any trademark violation claim…

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