Buying behavior survey for the smart phone’s “Facebooklism”

ABAC Poll, March 15, 2012

[This poll is about plans to buy new mobile phones by those who regularly use Facebook. 641 people were surveyed in Bangkok only.]

The first thing that Facebook users do after login is check to see if a friend or anyone comments or click ‘Like’ on any updated post or pictures. After that, they will go to the homepage to see any updates from their friends. For any interesting post or pictures, they will post comments or click ‘Like’ on it. About adding friends, they will accept friends immediately if they know them. If they don’t know them, they will add only people who are interesting looking.

The result from survey about [Thai] “Facebooklism” behavior use Facebook through computer and smartphone in the same ratio as below;

Table 1 shows the percentage of  a device used to access Facebook. (can answer more than one).

Order. Equipment used by Facebook. Percentage.
1 Computer (PC). 70.9.
2 Mobile phone 65.9.
3 Laptop or notebook. 43.3.
4 Tablet. 09.06.

 

Table 2 shows the percentage of how many mobile phones they use.

Order. The number of mobile phone. Percentage.
1 One phone. 74.2.
2 Two phones 21.9.
3 More than two phones. 09.03.
  Total 100.0.

 

Table 3 shows the percentage of the sample in a specific type of cell phone use. (can answer more than 1)

Order. Types of mobile phone use. Percentage.
1 Smart phones like iPhone, Black Berry, Samsung Galaxy. 62.7
2 Mobile phones with color screens. It is not a smartphone. 37.3
3 2 sim mobile phone. 7.7
4 Mobile phone screen is white and black. 5.8

 

Table 4 shows the percentage of the price of mobile phone they use.

Order. mobile phone price. Percentage.
1 Not more than 5000 baht 24.2
2 5,000 baht to 10,000 baht 38.5
3 Over 10,000 baht to 15,000 baht 21.2
4 Over 15,000 baht to 20,000 baht 9.6
5 20,000 baht or more. 6.5
  Total 100.0.

* Note that the average cell phone price 9272 baht

 

Table 5 shows the percentage of plans to buy a cell phone in the next three months.

Order. The plan to buy a cell phone in the next 3 months. Percentage.
1 Have a plan 31.2.
2 No plan. 68.8.
  Total 100.0.

Table 6 shows the percentage of type of phone they plan to buy. (can answer more than one)

Order. Types of mobile phone use. Percentage.
1 Smart phones like iPhone, Black Berry, Samsung Galaxy. 97.5.
2 2 sim mobile phone. 03.01.
3 Mobile phones with color screens, but not a smartphone. 03.01.

 

Table 7 shows the percentage of the amount they plan to spend for a smart phone (for people who plans to buy a cell phone).

Order. The amount provided for a smart phone. Percentage.
1 Not more than 5000 baht 8.6
2 5,000 baht to 10,000 baht 30.9
3 Over 10,000 baht to 15,000 baht 14.8
4 15,000 or more. 45.7
  Total 100.0.
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