From the Thai-language press:
Matichon editorial: Don't trade in one dimension - October 5, 2005
After the the Public Health Ministry declared businesses
must not display and advertise cigarettes, 80% of
shops all counties cooperated except 7-11 shops which
have 3200 branches. The fine for violation is 200,000
baht per time.
This reflects the confidence of a giant company that
is close to a political group. So social groups, youth,
and family networks came out to protest the CP 7-11
company.
However, the reason that CP 7-11 did not follow the
declaration is that the company was waiting for the
arbitration of the royal decree to see if 7-11 company
displayed correctly. This is the companys confidence
that as a big business with lawyers and consultants
that suggest that they not give in and try to maintain
the advantage of displaying cigarettes.
It is sure that CP 7-11 company may be concerned more
about business than society. Cigarettes are a harm
to smokers health in the long term and also
a waste of the public health budget. There was one
cigarette trading representative who commented with
no concern on the social side that cigarette
traders must fight by the principle of the law and
with no consideration of social or media demands."
Whenever the big company is only concerned about its
own benefit, it may face a bad image. CP 7-11 company
should not trade only in one dimension--making the
most profit and not considering the social dimension
and the health of consumers. Otherwise this may effect
to the companys image. Dont assess peoples
demands as meaningless.
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