‘Yes’ billboards

(Photo: 2Bangkok.com)

'Yes' billboards - December 9, 2005
From The Nation: An Bt80-million marketing campaign has the slogan ‘Yes’ appearing on
billboards and the Skytrain. The promotion was launched by an as-yet-unnamed US bank, whose identity will be announced on December 16.

Earlier: Above is one of a series of billboards appearing around town with the word "yes" in various blue fonts. This sort of teaser billboard--with a graphic image but no sign of what is being advertised--is becoming increasingly common way of introducing new products.
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