Marketing disaster predicted at CAT – Network stumbles on go-it-alone decision

Marketing disaster predicted at CAT - Network stumbles on go-it-alone decision - Bangkok Post, July 26, 2005
[A long, peculiar article from an anonymous executive about a floundering mobile phone service.]
...The new service has no reputation, few subscribers, no current promotions from its inexperienced marketing department, no brand loyalty, and bureaucratic management in which all decisions must come from the board in the traditional state enterprise manner, said the executive, who requested anonymity for this story.
CAT was pursuing the model of Thai Mobile, a former joint venture of TOT and CAT Telecom recently acquired wholly by TOT. That humble venture undertook all marketing to itself, failed, and then hired Samart Corporation to try _ unsuccessfully so far _ to pick up the pieces. Thai Mobile claims an improbable 200,000 subscribers after two years in business.
...The bottom line is that, well, all operators require a mobile phone service for their bottom line. The problem was how these former state enterprises could survive in a competitive business world.
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