What is Thai style? - Business
Times, May 15, 2004
...This appealing and tremendously popular
look experienced a growth spurt over a relatively
short period, developing into a global trend,
but almost inevitably, it also led to over-exposure
as Thai Style was exported - practically wholesale
- all over the world, with varying degrees
of success. While it still carries a pleasing
aesthetic quality, especially when properly
and sensitively executed, those in search
of something more elusive - such as outright
originality - have started to look elsewhere.
Thailand's reputation as a centre for Asian
craftsmanship remains undiminished and the
design-conscious crowd still flocks to Thailand
in droves, but Thai Style itself has morphed
into something completely different. There
has been a gradual shift towards a less conventional,
more contemporary approach to interior design,
spearheaded by a group of progressive young
Thai designers who have recognised the need
to stop living the cliche, as it were, and
to start thinking BIG - as in the Bangkok
International Gift Fair, the long-running
and highly successful trade event that has
become the premier showcase for interesting
new ideas in the lucrative product design,
home accessory and decorative item industries.
What is Thai style?
This entry was posted in 2Bangkok News. Bookmark the permalink.