What is Thai style? - Business Times, May 15, 2004
...This appealing and tremendously popular
look experienced a growth spurt over a relatively
short period, developing into a global trend,
but almost inevitably, it also led to over-exposure
as Thai Style was exported - practically wholesale
- all over the world, with varying degrees
of success. While it still carries a pleasing
aesthetic quality, especially when properly
and sensitively executed, those in search
of something more elusive - such as outright
originality - have started to look elsewhere.
Thailand's reputation as a centre for Asian
craftsmanship remains undiminished and the
design-conscious crowd still flocks to Thailand
in droves, but Thai Style itself has morphed
into something completely different. There
has been a gradual shift towards a less conventional,
more contemporary approach to interior design,
spearheaded by a group of progressive young
Thai designers who have recognised the need
to stop living the cliche, as it were, and
to start thinking BIG - as in the Bangkok
International Gift Fair, the long-running
and highly successful trade event that has
become the premier showcase for interesting
new ideas in the lucrative product design,
home accessory and decorative item industries.
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