Red Bull history

Red Bull history - August 26, 2003
Rapee Boonplueang writes: I’ve been wondering about this Red Bull thing since the first time I saw a Red Bull commercials on TV in the US a couple of years ago. It’s surprisingly popular here in the US. I just came across a brief history of Red Bull: The worldwide marketing of the Thai-born Red Bull began in the late 1980s when Chaleo Yoovidhya, the owner of Krating Daeng (the original Thai name before it adopted Red Bull) teamed up with Dietrich Mateschitz, an Austrian businessman to market the drink in Europe. After a slight change of formula, Red Bull went on sale in Austria in 1987 and became popular with a young, and energetic generation who were wanting a more adventurous fun drink…
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