Red Bull history
- August 26, 2003
Rapee Boonplueang writes: I’ve been wondering about this
Red Bull thing since the first time I saw a Red
Bull commercials on TV in the US a couple of years ago.
It’s surprisingly popular here in the US. I just came across
a
brief history of Red Bull: The worldwide marketing of
the Thai-born Red Bull began in the late 1980s when Chaleo Yoovidhya,
the owner of Krating Daeng (the original Thai name before it
adopted Red Bull) teamed up with Dietrich Mateschitz, an Austrian
businessman to market the drink in Europe. After a slight change
of formula, Red Bull went on sale in Austria in 1987 and became
popular with a young, and energetic generation who were wanting
a more adventurous fun drink…
Red Bull history
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