Thai Airways to sell tickets online, five years after all other airlines did so

Thai Airways finally discovers full potential of the internet - ETN, September 7, 2009

...Asked why Thai Airways is finally moving into e-fares in 2009 when most of its competitors did it five years ago, Boobphakam says only that now it's history. The new EVP Commercial confirmed to have instructed marketing teams around the world to be prepared for a complete flexibility in fixing air fares...