How to promote “chivalry”

How to promote "chivalry" - August 6, 2009
Amusing wrap-around advertising supplement in the August 5 Post and ASTVManager. It features fake news items showing examples of people's selfishness and corruption. Inside the solution to this behavior is revealed to be drinking Chivas to create "chivalry." Interesting how not being corrupt is defined as being chivalrous. There is also a website.

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