CASBAA Releases Thailand in View

CASBAA Releases Thailand in View - January, 2008
...According to the report, Thailand’s pay-TV penetration remains relatively low compared with other Asian markets, with just 14.3% of 18.7 million Thai TV households.
...There is also room for significant pay-TV advertising growth. As of now, the Thai government has only given tacit approval for pass-through, non domestic pay-TV advertising, while privately owned pay-TV operators at this time cannot carry any domestic advertising at all, which has suppressed the willingness of industry players to further invest in this sector. The industry hopes that recently-passed broadcasting legislation will unambiguously pave the way for lifting the advertising ban...
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