Singha plunges into cheap-beer market

Singha plunges into cheap-beer market - The Nation, November 10, 2007
[The reader who pointed this out quipped "Issan to get even drunker" as an alternate headline.]
...It goes on sale tomorrow and will cost Bt100 for three bottles. This is still more than its main competitor, Archa, from Thai Beverage. Archa has been selling for three years and costs Bt100 for five bottles. It is heavily promoted...