Wall Street English School Advertising Campaigns


(Photo: 2Bangkok.com)

"Total English Environment in New York City" - January 20, 2007

[Update in 2012: We heard from some of the people involved in this campaign that it was ineffective. This was apparently because the typical Thai student did not grasp the intended Western meaning that working in a service job in a foreign country is demeaning. They did not pick up on the idea that the Thai person in these ads is being berated and is unhappy. They just thought it meant that after taking the course they could be a pizza boy or nanny in a foreign country--a wonderful outcome.]



(Photo: 2Bangkok.com)



(Photo: 2Bangkok.com)

Another brilliant ad campaign from Wall Street - January 13, 2007
On the Skytrain platforms is a new hilarious (and true-to-life) billboard campaign for Wall Street Institute (an English school). This one shows a Thai pizza delivery man in London being abused by a bunch of irate farangs. Back in Thailand (below), he dons a pink shirt and has a sanuk time learning English.



(Photo: 2Bangkok.com)


(Photo: 2Bangkok.com)

The other set of billboards shows a Thai nanny in Australia taking care of some wild kids. Back in Thailand (below) she also dons a pink shirt and is able to converse with farangs on an equal level.



(Photo: 2Bangkok.com)




(Photo: 2Bangkok.com)

2006: I'm Hot/I'm cool
Above: "I'm hot!" "I'm cool!" - Lighted billboard in subway and skytrain stations for Wall Street Institute (an English school)


(Photo: 2Bangkok.com)

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